Case Study: Juniper Networks achieves enhanced customer engagement and community building with Zoom Video Communications

How Juniper Networks Uses Zoom to Enhance Customer Experience and Build a Community

Juniper Networks, a Sunnyvale–based networking technology company founded in 1996, needed to preserve its mission to “power connections, empower change” while moving rapidly to remote work. Faced with multiple fragmented collaboration tools and the urgent need to connect customer-facing teams at scale during COVID-19, Juniper sought a single, accessible platform that would enable meaningful customer interactions.

Juniper deployed Zoom Meetings, Zoom Chat, and Zoom Webinars across key customer-facing functions, digitizing enablement with features like polls and Breakout Rooms, recording events for global reach, and streamlining real-time support. The result was more engaging sales conversations, continuous training and events during the pandemic, expanded customer reach, and stronger virtual community building as Juniper moves toward a hybrid engagement strategy.

Juniper Networks

Hang Black

VP of Global Revenue Enablement