Case Study: ElectrifAi achieves increased brand awareness and seamless customer collaboration with Zoom Video Communications

How ElectrifAi Uses Zoom to Increase Brand Awareness & Showcase the Power of AI

ElectrifAi is a Jersey City–based AI and machine learning company (with products like ProcurementAi, FraudAi, and ContractAi) that helps businesses turn data into actionable insights. After a recent rebrand, ElectrifAi needed to quickly build awareness, demonstrate product value to customers, and—when COVID-19 forced remote work—find ways to preserve its close in‑office culture and client relationships.

ElectrifAi deployed Zoom Meetings and Zoom Video Webinars to host free webinars, live demos, and customer success presentations, and to keep teams connected with daily stand-ups and virtual events. The approach increased brand awareness, improved the sales and delivery process through real‑time collaboration and feedback, and helped maintain internal communication and a seamless customer experience during a challenging period.

ElectrifAi

Maria Ortiz

Head of Marketing