Case Study: Complyport achieves targeted marketing and global client acquisition with Zoom Video Communications

How Complyport Uses Zoom for Targeted Marketing and Customer Acquisition

Complyport, a London-based compliance and regulatory consultancy founded in 2001, helps financial services firms worldwide with FCA authorisations, ongoing compliance support and a digital Portal of Core and Special Services apps. Faced with a niche market and limited results from email campaigns, the firm needed a way to target prospects more effectively and demonstrate its app suite to a globally dispersed client base.

Complyport began hosting free, topic-focused Zoom Webinars to showcase subject-matter expertise and switched to Zoom Meetings for one-on-one demos of its Portal tools. The approach expanded their reach, generated new clients, proved more interactive and less resource-intensive than email marketing, and is now being considered for online courses through a new training academy.

Complyport

Jonathan Greenstein

Business Development Manager