Case Study: Commercient achieves secure, web-integrated global communications and instant customer trust with Zoom Video Communications

How Commercient Transformed Its Culture of Communication with Zoom

Commercient, founded in 2000 and headquartered in Atlanta, helps companies integrate ERP and CRM systems for a global customer base. As the business expanded, its legacy Skype setup proved insecure and hard to manage, and evaluated alternatives lacked essential features—chat, global dial-in, and compatibility with Commercient’s web-based, gamified VR deployment environment—leaving gaps in internal and external communication.

Commercient implemented Zoom Meetings for its security, rich meeting features (virtual backgrounds, screen sharing) and, crucially, in‑browser integration with the VR environment so customers can summon live support without leaving the site. The result was a consolidated, secure global communications platform that improved real-time support and shifted company culture—video interactions humanized conversations and became an “instant trust builder.”

Commercient

Richard Jenkins

Co-Founder