Case Study: Acosta achieves reliable video conferencing and reduced IT costs with Zoom Video Communications

How Acosta Uses Zoom to Help Deliver Brand Success for Leading Retail, CPG Companies

Acosta, a Jacksonville-based retail and marketing firm founded in 1927 that supports CPG clients with a 26,000‑person workforce, struggled with an unreliable legacy video conferencing tool that frustrated users, increased IT support burdens and costs, and hindered communication for remote employees and large town-hall meetings.

By implementing Zoom Rooms and Zoom Meetings and running companywide training (90–100% attendance), Acosta achieved rapid adoption, greater reliability and ease of use, and fewer support tickets. Zoom reduced infrastructure costs, served as a dependable backup during outages, improved remote engagement and large-scale communication, and is now central to Acosta’s plan to simplify its communications stack.

Acosta

Kristy Trice

Director of Vendor Management & Systems Assurance