Case Study: Happy State Bank achieves reliable video communications and performance visibility during COVID-19 with Zoom Video Communications

Happy State Bank Gains Much-Needed Reliability, Visibility During COVID-19

Happy State Bank, founded in 1908 and headquartered in Amarillo, Texas with 43 locations across the region, depended on video to connect branches, stakeholders, and customers. Its legacy platform (Webex) proved unreliable, offered no backend visibility for diagnosing issues, and struggled to support a rapid shift to remote work at the start of COVID-19.

After a proof-of-concept, the bank adopted Zoom Meetings and Zoom Video Webinars; IT used the Zoom Dashboard to identify and resolve performance issues, quickly trained staff, and ran high‑profile events and investor pitches remotely. The result was a reliable, easy-to-use video platform that restored visibility into meeting performance, maintained face-to-face culture during the pandemic, and supported fundraising efforts.

Happy State Bank

Jeff Rademaekers

Senior Vice President of IT