Case Study: GS1 Australia achieves cost savings and people-first hybrid collaboration with Zoom Video Communications

GS1 Australia Takes a People-First Approach to Technology

GS1 Australia, a nonprofit of 22,000 members that sets global barcoding standards, faced aging conferencing technology that caused video lag and poor audio. Presenters frequently resorted to costly phone dial-ins, and the organisation needed a more engaging, reliable solution to support hybrid work and keep staff connected.

By adopting Zoom Meetings, Zoom Rooms, Zoom Phone and Zoom Apps, GS1 created seamless, interactive hybrid experiences—using integrated whiteboards and streaming tools—to broaden meeting reach and boost engagement. The rollout delivered lower costs (about one-third savings on tech/subscriptions and around two-thirds fewer inbound phone numbers), 16 Zoom Rooms, improved user trust and award-winning recognition for hybrid innovation.

GS1 Australia

Emile Sahhar

IT Procurement & Assets Specialist