Case Study: Good American achieves global, record-breaking open casting with Zoom Video Communications

Good American brings open casting and their mission of inclusivity worldwide through partnership with Zoom Events

Good American, the inclusive fashion brand co-founded by Khloé Kardashian and Emma Grede, wanted to remove geographic and economic barriers from its annual Open Casting model search. Using Zoom Video Communications’ Zoom Events platform, the company aimed to expand auditions beyond in-person attendance and make the process more accessible to women worldwide.

Zoom Video Communications implemented a virtual casting experience with a branded event hub, online pre-registration, virtual lobby, and dedicated event support to manage auditions smoothly. The result was a record-breaking 30,000 submissions and 279 unique auditions over two days in 2023, helping Good American reach new countries and ultimately select Amanda Rojas as the Good Squad winner.

Good American

Emma Grede

Co-Founder and CEO