Case Study: Formula 1 expands fan reach and reduces carbon footprint with Zoom Video Communications

Formula 1 + Zoom Delivering the Greatest Racing on Earth to More Fans

Formula 1, a sport built on engineering and innovation, faced the challenge of bringing the world’s premier racing spectacle to more fans while meeting ambitious sustainability goals and improving collaboration across global teams and partners. F1 needed ways to expand fan access and hospitality without increasing travel or environmental impact as it works toward becoming net‑zero carbon by 2030.

By partnering with Zoom, F1 deployed video communications to connect internal teams and deliver new live-sport experiences—virtual fan-driver meetups, more inclusive press conferences, virtual Paddock Club access, and broadcasts like the 2022 car launch. The result: real-time collaboration, reduced travel and carbon footprint, stronger fan engagement, and new business and hospitality opportunities.

Formula 1

Stefano Domenicali

President & CEO