Case Study: Fair Trade USA achieves instant, cost-effective global collaboration—140,000+ meeting minutes/month—with Zoom Video Communications

Fair Trade USA Hosts 140,000+ Zoom Minutes a Month to Bring You Fair Products

Fair Trade USA is an independent nonprofit that sets standards, certifies, and labels products to support sustainable livelihoods and protect the environment across 45 countries. Because its long supply chain requires timely communication, the organization struggled with slow, unreliable meetings on Skype (7–10 minutes to start, frequent audio/video issues) and found other enterprise tools either poor-fitting or too costly.

Fair Trade USA adopted Zoom for its ease of use, low cost (including free basic accounts) and fast, reliable joining experience, which staff preferred in a company-wide survey. In one month the team ran almost 1,000 meetings with over 3,000 participants and 140,000+ meeting minutes, plus multiple webinars, using Zoom across HR, remote teams, the board, and external stakeholders.

Fair Trade USA

Bennett Wetch

Vice President of Tech Innovation