Case Study: Cvent achieves company-wide frictionless video conferencing adoption with Zoom Video Communications

Cvent’s Head-to-Head Match Up Showed Why Zoom Is the Industry Leader

Cvent, a leading meetings, events, and hospitality management technology provider with nearly 4,000 employees, 25,000 customers, and 300,000 users worldwide, struggled with fragmented video solutions that wasted time and required heavy IT support. Trials of other platforms left participants spending 10–20 minutes just joining calls, forced awkward external-server workarounds, and made it impractical to standardize conferencing hardware across 20 global offices.

After a month‑long head‑to‑head trial with 50 employees, nearly 90% favored Zoom for its ease of use, reliability, HD video, low latency, and feature set; IT tests also ranked it superior. Cvent rolled out Zoom company‑wide—now with more than 3,000 licenses and roughly 250 Zoom Rooms—leading to a huge surge in video usage (300,000+ conferences), higher meeting-room utilization, reduced hardware costs, and a scalable, intuitive platform employees prefer over phone calls.

Cvent

Pradeep Mannakkara

Chief Information Officer