Case Study: Cranfield University achieves more engaging virtual events with Zoom Video Communications

Cranfield University explores innovative new content formats with Zoom

Cranfield University, a postgraduate institution in Bedford, England, wanted to elevate its online teaching, events, and marketing beyond standard remote instruction. After moving to emergency remote learning with Zoom during the pandemic, the university looked for a way to create more polished, interactive, TV-style virtual experiences for students, faculty, prospective students, and other audiences.

With Zoom Video Communications, Cranfield University expanded its online learning studio to produce high-quality live broadcasts, conferences, and special lectures with a small video team. The result was more engaging events that stood out to lecturers and audiences alike, including a Women in Leadership conference with more than 600 virtual attendees, demonstrating Zoom Video Communications’ impact in helping Cranfield reach larger and more diverse audiences.

Cranfield University

Toby Thompson

Studio Director