Case Study: Colombian law firm Gómez-Pinzón achieves simplified client interaction and streamlined operations with Zoom Video Communications

Colombian Law Firm Gómez-Pinzón Simplifies Client Interaction and Service with Zoom Platform

Gómez-Pinzón is a Colombian law firm with nearly 30 years’ experience and offices in Bogotá and Medellín, offering services across 17 business-law areas. Facing growing demand for flexible, high-availability remote access and simpler client collaboration, the firm found its legacy video and phone tools hard to update, non-intuitive for clients, and limiting to internal efficiency and profitability.

Gómez-Pinzón adopted Zoom Video and Zoom Phone—chosen for ease of use, gallery view meetings, rapid user uptake, and smooth integrations—allowing IT to manage telephony in the cloud and teams to collaborate from anywhere. The result was streamlined client interactions, faster internal processes, lower hardware investment, better hybrid-office experiences (including new booking apps), and improved operational efficiency and profitability, reinforcing the firm’s market leadership in Latin America.

Gómez-Pinzón

Alberto Gross Urrego

Director of Technology and Information/Transformation