Case Study: European Tour streamlines global tournament operations and fan engagement with Zoom

Building Unique Experiences for Global Fans

The European Tour, which organizes 100 golf tournaments across 40 countries annually, required a technology solution to streamline its complex operations and create new, innovative ways to engage its global fanbase. To address this challenge, they partnered with Zoom to implement its video communications services.

The solution from Zoom enabled a wide range of applications, including a virtual media center for remote interviews, a virtual clubhouse for fan engagement, and a way for players to connect with their families. These tools helped Zoom empower the European Tour to enhance internal agility and build unique digital experiences for spectators and players alike, with the partnership being incredibly well-received across the organization.

European Tour

Scott Crockett

Communications Director