Case Study: Better Business English achieves frictionless, high-quality remote lessons with Zoom Video Communications

Better Business English - Customer Case Study

Better Business English, run by online instructor Chris Rush, delivers one-on-one lessons for intermediate to advanced English speakers—mostly executives from companies like Microsoft, Google, Amazon and McDonald’s—who need to refine pronunciation and presentation skills. Rush needed a professional, frictionless online setup: his previous cloud tool made audio unintuitive, lacked whiteboarding/annotation, and forced him to juggle separate apps, which disrupted lessons and client experience.

Rush switched to Zoom and pairs it with a Logitech wireless headset, HD webcam, mouse, MacBook Air and a wireless card to create a fully mobile studio. Zoom’s reliable audio/video, built-in whiteboarding, easy joining and strong low-bandwidth performance (even from national parks while he’s in an RV) streamlined delivery, allowing him to serve 10–30 one-on-one students reliably and maintain the high-quality experience that wins and retains enterprise clients.

Better Business English

Chris Rush

English Teacher