Case Study: Ally Financial achieves customer trust and digital innovation with Zoom Video Communications

Ally Financial Builds Customer Trust and Innovative Services with Zoom

Ally Financial, a Detroit-based digital financial services company founded in 1919, delivers online banking, lending, home loans and wealth management. Confronted with a distributed workforce and sharply rising customer expectations—especially during the pandemic—Ally needed secure, scalable tools to preserve customer trust and deliver seamless digital experiences.

Ally rolled out Zoom Meetings, Zoom Rooms and Zoom Events to connect employees and customers, accelerate remote training, and run virtual events. The platform provided secure digital connectivity for a hybrid workforce, sped up training and product rollouts (including online loan relief and automated “savings buckets”), and strengthened collaboration and innovation across the organization.

Ally

Sathish Muthukrishnan

Chief Information, Data, and Digital Officer