Case Study: AgriWebb, a farm management software company, achieves 4x meetings and scalable rural customer engagement with Zoom Video Communications

AgriWebb Uses Zoom to Help Farmers Around the World

AgriWebb, a Sydney-based farm management software company founded in 2014, builds cloud tools to help livestock farmers simplify record-keeping and make data-driven decisions across Australia and markets including New Zealand, South Africa, Brazil, the U.S. and the U.K. The company faced major logistical hurdles: customers are widely dispersed with limited connectivity, its sales and support teams are often on the road, and farmers use a mix of devices and browsers—making reliable, interoperable remote engagement essential to win trust and convert prospects.

AgriWebb adopted Zoom Meetings, Zoom Rooms and Zoom Video Webinars for consistent, cross‑device video communications and to streamline onboarding and training, with seamless integrations into its marketing stack. After consolidating licenses and expanding Zoom Rooms, meetings increased fourfold in three months, supporting rapid customer growth (hundreds of farms per month), more successful demos and onboarding, a more connected workforce, and stronger conversion and revenue potential.

AgriWebb

Regan McGregor

Head of Marketing