Case Study: AB InBev achieves seamless global collaboration with Zoom Video Communications

AB InBev creates face-to-face connections with its global teams and provides a frictionless collaboration experience with Zoom

Anheuser‑Busch InBev, the world’s largest brewer with global brands like Budweiser, Corona and Stella Artois, needed a reliable way for teams and stakeholders scattered around the globe to communicate and collaborate effectively. With a rapidly growing, distributed organization, the company sought a high‑quality, easy‑to‑use conferencing solution to support daily operations and innovation initiatives.

After evaluating options, AB InBev adopted Zoom through a grassroots rollout that exceeded expectations—growing from 10,000 users in the first month to 25,000 and counting. The platform’s simplicity and reliability enabled fast deployment and immediate value, allowing employees to connect from offices, homes and travel, and significantly improving cross‑company communication.

AB InBev

Jay Emery

Senior Director Global IT Enterprise Architecture