Case Study: Global Retailer boosts add-to-basket rates with Zoolatech’s AI Shopping Assistant

Global Retailer boosts add-to-basket rates by 6% with Zoolatech

Zoolatech partnered with Global Retailer, a leading international jewelry brand, to address the challenge of digitizing their signature personalized in-store experience. The client needed to replicate their consultative selling approach online to bridge the gap in personalization and emotional engagement that was missing from their generic digital browsing and search journeys.

The solution implemented by Zoolatech was an AI-powered virtual shopping assistant. This conversational AI was designed to guide customers through personalized product discovery with a warm and inclusive brand voice. The results were a measurable 6% increase in add-to-basket rates and a 5% rise in product views per visit, demonstrating deeper engagement and higher conversion.