Case Study: Glassdoor improves personalized job recommendations with Zoolatech

Glassdoor boosts job recommendation engagement with Zoolatech

Glassdoor, a career and workplace platform, faced challenges scaling its personalized job recommendation engagement platform. Operational complexity from growing technical debt, AI content processing, and email delivery constraints threatened campaign performance. To address this, Glassdoor partnered with Zoolatech to build a scalable foundation for experimentation and engagement.

Zoolatech enhanced the platform by migrating experimentation to Amplitude for improved analysis and implementing asynchronous AI content generation to reduce latency. They optimized campaign delivery to prevent email truncation and modernized the architecture to reduce technical debt. These improvements provided Glassdoor with a more flexible and maintainable platform, enabling faster product experimentation and sustainable evolution.

Glassdoor