Case Study: Visit Valencia boosts transactions and engagement with Zoocha's Drupal redevelopment

Visit Valencia increases transactions 20% with Zoocha

Visit Valencia, the official tourism platform for the city, faced significant challenges with an unstable website built on reused code that frequently went down. The platform was unfit to meet its goals, so Zoocha was engaged to perform a full redevelopment on the Drupal platform to create a stable, manageable, and flexible site.

Zoocha rebuilt the site using Drupal with a focus on ease of management, integrating features like live weather forecasts, user mapping, and a unified checkout process. The solution delivered impressive results, including a 20% increase in transactions, a 31% increase in pages visited per session, and a 60% increase in average session length, despite the impact of the pandemic on tourism.

Visit Valencia