Case Study: Back-Roads Touring boosts bookings with Zoocha's Drupal platform

Back-Roads Touring boosts bookings 28% with Zoocha

Back-Roads Touring, a provider of premium adult group tours, was operating on an outdated digital platform that no longer reflected its bespoke brand or supported its growth ambitions. The company partnered with Zoocha to create a modern, scalable Drupal-based digital experience that would better showcase its unique travel offerings and improve its online booking process.

Zoocha developed a new foundational platform for Back-Roads Touring that centralized the digital estate for its parent company, Global Touring Group. The solution included an optimized booking flow with enhanced visual features and inclusive language. This resulted in a 28% increase in bookings, a 120% increase in conversion through the payment screen, and a 14% rise in traffic, demonstrating significantly improved user engagement and commercial performance.

Back-Roads Touring