Case Study: MicroFridge achieves a seamless ecommerce website overhaul with ZOO Media Group

MicroFridge builds a WCAG 2.1 Level AA ecommerce site with ZOO Media Group

MicroFridge, a leading manufacturer of college refrigerators from Danby Appliances, faced the challenge of an outdated, non-responsive website that provided a poor user experience and cumbersome navigation for students. Their old site was not optimized for mobile devices and made it difficult for customers to browse products and complete purchases. To address this, they partnered with ZOO Media Group for a comprehensive ecommerce web design and development overhaul.

ZOO Media Group delivered a fully responsive, user-centered website with streamlined navigation, an optimized ecommerce platform, and strong SEO foundations. The new site allows students to easily search for products by school and complete purchases or rentals seamlessly. The solution also ensured WCAG 2.1 Level AA compliance for accessibility. As a result, ZOO Media Group provided MicroFridge with a scalable CMS for easy updates and extended their partnership to redesign additional corporate and rental sites, ensuring a high-performing and cohesive digital presence for the entire brand.

MicroFridge