Case Study: PizzaExpress increases bookings with Zonal’s 24-hour integrated phone booking system

PizzaExpress boosts bookings with Zonal’s 24/7 phone reservation system

PizzaExpress, a leading UK and Ireland casual dining operator, faced a challenge with its disjointed reservation system. Their separate online and telephone booking processes required staff to manually input phone reservations, leading to inefficiencies and a lack of integrated customer data that prevented personalized communications. To address this, they partnered with Zonal.

By implementing Zonal's integrated Bookings by Phone solution, PizzaExpress automated its telephone reservations, creating a seamless 24/7 booking system. This provided Zonal with full integration between online and phone channels, giving staff greater insights into each customer's journey. The results included an increase in overall bookings, ensured no calls were missed, and freed up staff to focus on customer service.

PizzaExpress