Case Study: Mitchells & Butlers achieves 27,000 extra bookings per week with Zonal Bookings by Phone

Mitchells & Butlers adds 27,000 bookings per week with Zonal

Mitchells & Butlers, a UK-based operator of around 1,700 pubs and restaurants, faced a significant challenge with its telephone booking system. Many calls to its venues went unanswered, which pulled staff away from serving in-venue customers and resulted in missed revenue. The company needed a solution from vendor Zonal to capture every booking and offer a superior customer experience at any time.

Zonal implemented its automated Bookings by Phone solution across 850 of the customer's sites. This system processes bookings according to real-time availability and automatically shares information across integrated platforms. The results for Mitchells & Butlers were substantial, including an additional 27,000 bookings per week, zero commission fees paid, and 100% of calls being answered automatically, leading to a major uplift in revenue.

Mitchells & Butlers