Case Study: Liberation Group boosts sales with Zonal’s Loyalty solution

Liberation Group boosts loyalty membership 233% with Zonal

Liberation Group, a pub and bar operator in the Channel Islands, was being held back by an outdated manual loyalty scheme. They needed to modernize their offering to better understand customer behavior, personalize promotions, and improve their reporting capabilities. To address this, they partnered with vendor Zonal to implement its Loyalty solution.

By rolling out Zonal's Loyalty solution, which integrated with their EPoS, Liberation Group automated their system and gained valuable customer insights. This allowed them to personalize offers, which in turn dramatically increased membership from 12,000 to 28,000. The program now drives 50% of all trading business for Liberation Group, demonstrating a massive and measurable impact from their work with Zonal.

Liberation Group