Case Study: Butcombe Boutique Inns drives growth and saves time with Zonal and SiteMinder

Butcombe Boutique Inns drives 9.8% revenue growth with Zonal

Butcombe Boutique Inns, a collection of 120 premium pubs and inns, faced significant operational challenges due to disconnected systems and limited reporting capabilities, especially after an acquisition. Their previous property management system (PMS) lacked group-wide reporting and integration with their EPOS, forcing staff to manually compile data and hindering decision-making. This inefficiency prompted them to seek a modern solution from vendor Zonal.

Zonal implemented an integrated tech stack including its PMS, EPOS, and Business Intelligence reporting, which was complemented by SiteMinder's channel manager. This solution streamlined operations and provided consolidated reporting. The measurable impact was substantial, including a 9.8% total revenue growth, a 4.1% increase in accommodation revenue, and a 17.6% rise in active users. Automation also saved the team approximately eight hours per week and significantly reduced average call times, leading to more converted bookings.

Butcombe Boutique Inns