Case Study: Bourne Leisure achieves faster service and higher sales with Zonal

Bourne Leisure boosts sales with Zonal handhelds processing 80% of takings at two restaurants

Bourne Leisure, a UK-based holiday park operator with over 200 restaurants, bars, and shops, needed a technology system that could serve as the backbone for its diverse and fast-moving business. The challenge was to find a single provider that could offer integrated solutions for its various settings, from retail stores to restaurants, to avoid the time and cost of integrating systems from multiple vendors. They turned to vendor Zonal for its EPoS and management reporting solutions.

Zonal implemented an integrated suite of solutions including fixed and handheld EPoS devices, a specialized retail system for their Spar franchise stores, and Dimensions Management Reporting software. The results were significant, with handheld devices alone driving an increase in sales and improving customer service by allowing staff more one-to-one contact; at two specific Butlin's restaurants, 80% of takings are now processed through Zonal's handhelds. The solution also provided real-time reporting, saving time and money while laying the foundation for future data-driven improvements.

Bourne Leisure