Case Study: Virgin Holidays responds faster to market opportunities with Zolv's web content and merchandising tools

Virgin Holidays launches Travel City Direct in 5 weeks with Zolv

Virgin Holidays, a major UK long-haul tour operator, required the ability to respond immediately to fast-moving market opportunities in the travel industry. Their challenge was to manage web content and product inventory with greater speed and agility. The vendor, Zolv, which had a long-standing relationship with the company, provided a solution through a suite of web content and merchandising tools integrated into their travel platform.

Zolv developed several bespoke tools that allowed Virgin Holidays to quickly produce landing pages, special offers, and promotional content. The solution included integrations with reservation systems like ATOP and Travelbox, a migration to Microsoft Azure cloud hosting, and around-the-clock support. This enabled Virgin Holidays to seamlessly manage their changing inventory and revive brands under tight deadlines, resulting in considerably increased conversion rates over several website redesigns.

Virgin Holidays