Case Study: Korna Pet boosts marketing efficiency and supplier negotiations with Zoined

New business insights help a pet shop optimise marketing spend and improve a supplier relationship

Korna Pet, a family-owned pet supply business, faced challenges with its data-blind marketing spend and the financial reporting aspect of its vendor relationships. To tackle this, they implemented the analytics and reporting solution from Zoined to gain a clearer understanding of their business performance.

Zoined provided Korna Pet with a centralized dashboard for KPI monitoring and daily reports, enabling data-driven decisions on marketing and providing the detailed financial data needed for vendor negotiations. This led to impressive results, including a 31.3% increase in sales and successfully renegotiated supplier contracts for better discounts, ultimately strengthening their business operations.

Korna Pet

Q Doh Pae

President