Case Study: Molton Brown boosts store performance with Zoined analytics

Company-wide visibility of Molton Brown store performance drives sales and motivates staf

Molton Brown, a luxury retailer holding a Royal Warrant, faced challenges in improving live campaigns, increasing store conversion rates, and motivating its sales staff. To address these issues, they partnered with the analytics vendor Zoined to gain company-wide visibility into store performance.

Zoined implemented its analytics solution, providing clear visibility of key performance indicators for both management and store staff. The results were significant, including a 16% increase in visitor conversion, a 27% increase in transactions after a campaign change, and highly motivated employees. The solution also saved management time by automating reports and consolidating all data into a single, accessible platform.

Molton Brown

Sophie Cole

Global Merchandising & Market Insight Manager