Case Study: Gateau improves in-store analytics and A/B testing with Zoined

Analytics helps to run A/B testing in brick and mortar stores

Gateau, a bakery chain with shops in Sweden and Finland, needed better access to sales analytics and a way to run A/B tests in their physical stores to improve daily operations and product performance. They turned to the vendor Zoined for its analytics solution to gain real-time insights.

Zoined provided Gateau with a user-friendly dashboard that delivered key sales information, enabling managers to monitor product performance in real time and conduct A/B testing for product placement and campaigns. This solution helped Gateau increase sales by up to 18%, reduce manual work by up to 9 hours per store monthly, and cut waste by up to 37%.

Gateau

Fredrik Eklund

Region Manager