Case Study: Stjärnurmakarna improves assortment and supplier management with Zoined

Analytics helps to optimise assortment and improves supplier management

Stjärnurmakarna, a nationwide Swedish watches and jewellery chain, sought to improve its business operations by establishing better relationships with suppliers and optimizing its product assortment. Their challenges included a lack of transparency in supplier management and difficulty identifying which brands were the most profitable. They turned to vendor Zoined and its analytics solution to find data-driven answers to these questions.

Zoined provided an out-of-the-box analytics solution that automated reporting and delivered key insights. This enabled Stjärnurmakarna to manage suppliers with greater transparency using actual performance data and to optimize its assortment by focusing on the most profitable brands. The results were significant, including a 31.3% increase in sales and a 16.3% improvement in sales margin. Zoined also helped reduce manual reporting work and empowered store staff with clear, actionable data.

Stjärnurmakarna

Lennart Bäck

Chief Operating Officer