Case Study: Cath Kidston boosts sales, conversion, and profitability with Zoined

Analytics-driven staff allocation helps Cath Kidston increase conversion and profitability

Cath Kidston, an iconic British retail brand, sought to improve its store performance by better understanding sales patterns across locations, optimizing staff scheduling, and determining the best time to revert to full pricing after sales. To address these challenges, they partnered with analytics provider Zoined to gain clearer insights into their key metrics.

Zoined deployed its cloud-based retail analytics solution across all Cath Kidston stores. This provided the management team with the data needed to make impactful decisions, such as adjusting staff schedules to target low-performance hours and aggressively trading markdown stock. As a result, Zoined helped Cath Kidston achieve an 84% sales uplift in one targeted hour, a 19% sales increase during the sale period, and a 10% reduction in labour costs.

Cath Kidston

Christian French

Dual Site Store Manager