Case Study: Wingman Media saves 60% labor hours with Zoho Analytics

Zoho Analytics saves 60% labor hours for Wingman Media

Wingman Media, an advertising services agency, needed a unified business intelligence solution to integrate data from numerous sources like PostgreSQL, Google Ads, and Salesforce. Their reliance on Microsoft Excel for reporting was slow and limited, preventing them from gaining the end-to-end insights and advanced visualizations required for strategic planning and demonstrating campaign value to clients. They evaluated several platforms, including Tableau and Qlik, before selecting Zoho Analytics.

By implementing Zoho Analytics, the agency integrated its data seamlessly and used the platform's drag-and-drop interface to create insightful visual reports. This solution saved Wingman Media 60% of the labor hours previously spent on reporting. The depth of analysis and clarity of reporting improved client relationships, led to longer client retention, and helped increase revenue by creating new streams, ultimately providing a high return on investment for the agency.

Wingman Media

Steve Dubane

Founder & CEO