Case Study: Engineered Media boosts productivity and client relationships with Zoho Analytics

Zoho Analytics enables better client relationships for Engineered Media

engineered media, a South Africa-based advertising services company, faced challenges with its outdated internal reporting system. Managing Director Adrian Cooney needed a tool to manage the entire workflow, seamlessly integrate with their apps like Zoho CRM and Google Ads, and analyze vast amounts of campaign and lead conversion data. They evaluated several BI tools but found them lacking for their needs.

The company implemented Zoho Analytics from vendor Zoho Analytics. The solution seamlessly integrated their data sources, providing powerful visualizations and dashboards that allowed for detailed ad and lead analytics. This enabled engineered media to create insightful reports for both internal teams and clients, leading to a 20% increase in productivity and helping them build better client relationships through excellent reporting.

Engineered Media

Adrian Cooney

Managing Director, Engineered Media