Case Study: WhatConverts achieves 10% revenue growth with Zoho Analytics

Zoho Analytics enables 10% increase in revenue for WhatConverts

WhatConverts, a US-based SaaS company providing a lead tracking platform, faced challenges with data visualization and reporting. Their data was spread across multiple sources including Xero, Zoho CRM, and their own database. Using Excel for reports was a manual and time-consuming process that lacked real-time updates. They evaluated several CRM tools before choosing Zoho Analytics as their BI solution to gain better insights and collaborative analysis.

By implementing Zoho Analytics, WhatConverts was able to seamlessly integrate all its data sources. The vendor's tool provided powerful features like pivot tables and SQL queries, enabling the creation of auto-updating, real-time reports and dashboards. This empowered the company to make informed decisions, which resulted in a significant measurable impact: a 10% increase in revenue. Their insightful reports are now shared with approximately 30 internal users.

WhatConverts

Adrian Cooney

Chief Operation Officer