Case Study: Duratuf achieves 360° customer analytics with Zoho Analytics

Zoho Analytics delivers 360° customer analytics for Duratuf

Duratuf, a small rubber products manufacturer based in India, faced challenges in gaining a unified, 360-degree view of its customer journey and business operations. They needed to analyze data from numerous sources, including ad campaign metrics and inventory, and required a solution that could provide cleansed data for accurate, cross-functional reporting without compromising secure access to sensitive financial information like their books.

They implemented Zoho Analytics, which seamlessly integrated with their suite of Zoho applications. The platform enabled them to perform deep analysis, write SQL queries for custom reports like a warehouse stock summary, and create insightful dashboards. The solution provided by Zoho Analytics resulted in enhanced customer experience, gave nuanced perspectives on every business facet, and allowed for the effortless sharing of reports with over 25 users across sales, supply chain, finance, and HR departments.

Duratuf

Rishav Singh

Manager in Technology