Case Study: Yellow Africa boosts efficiency and payment rates with Zoho Analytics

Yellow Africa increases efficiency with Zoho Analytics

Yellow Africa, a retail company operating in Malawi and Uganda, enabled a distributed network of agents to serve rural households. The challenge faced by their Chief Technology Officer was the inability to effectively track agent performance and customer repayment rates using their previous tools, MS Excel and Python, which were unable to handle their large, complex datasets efficiently. They needed a BI solution to gain end-to-end agent insights to predict cash flow and assess risk.

The company implemented Zoho Analytics, which integrated seamlessly with their existing Zoho Creator application. The solution provided actionable insights through dashboards that tracked crucial metrics like sales run rates and repayment patterns. As a result, Zoho Analytics helped Yellow Africa save 80% of the time previously spent on data analysis and led to a 20% increase in customer payment rates in Uganda.

Yellow Africa

Ben Walwyn

Chief Technology Officer