Case Study: Trade License Zone achieves smarter sales and finance analytics with Zoho Analytics

Trade License Zone gets smarter with Zoho Analytics

Trade License Zone (TLZ), a business setup specialist in the UAE, faced challenges gaining deep business insights due to disconnected data in their Zoho CRM and Zoho Books applications. Using Microsoft Excel, their senior accountant struggled to integrate and analyze this data to understand the relationship between marketing initiatives and sales performance, requiring a robust BI platform for unified analytics.

TLZ implemented Zoho Analytics for its seamless integration with their existing Zoho applications. The solution provided unified sales and finance analytics, enabled collaboration, and prevented duplicate payments, leading to a more than 10% increase in operational efficiency and giving management critical visibility into marketing ROI.

Trade License Zone (TLZ)

Junlie Dungog

Senior Accountant