Case Study: Southern States boosts gross sales and data accuracy with Zoho Analytics

Southern States - Customer Case Study

Southern States, a major farmer-owned cooperative, needed to improve the efficiency of its 300+ sales representatives across the southeastern United States. The challenge was a complete lack of real-time visibility into field activities, which relied on cumbersome paper forms and manual data entry, delaying reports and requiring excessive time for price exception calls.

The vendor Zoho Analytics, integrated with a mobile data capture solution, provided a paperless system for real-time information sync. This solution streamlined operations and updated a business intelligence dashboard, leading to a 20% growth in gross sales and a 100% improvement in data accuracy for visit reports and customer tracking. Zoho Analytics enabled Southern States to plan more effectively and coordinate sales programs ahead of competitors.

Southern States

John O'leary

General Sales Manager