Case Study: Searchfield Electrical Ltd improves reporting and customer visibility with Zoho Analytics

Searchfield Electrical Ltd Uses Zoho Analytics

Searchfield Electrical Ltd, a consultative electrical and electronic sales and service organization in New Zealand, faced a challenge in managing its customer base. Director Alan Swafford needed a reporting tool to analyze customer needs and proactively manage relationships, initially considering building a costly in-house system before discovering Zoho Analytics.

Zoho Analytics provided a solution with automatic data uploads from the company's custom cloud application and an intuitive drag-and-drop interface for creating reports and dashboards. This allowed for the easy sharing of specific reports with customers, giving them greater visibility. The implementation saved the company significant time and money, provided clear visibility of key performance indicators, and served as an inexpensive, all-in-one reporting solution.

Searchfield Electrical Ltd

Alan Swafford

Searchfield Electrical Ltd