Case Study: Market Dojo improves sales efficiency with Zoho Analytics

Market Dojo improves sales efficiency with Zoho Analytics

Market Dojo, a UK-based SaaS procurement software company, was struggling to analyze its business performance as it relied on fragmented data from multiple Zoho applications and cumbersome Excel spreadsheets. Their challenge was to find an easy-to-use and cost-effective business intelligence tool that could seamlessly integrate with their existing systems to provide end-to-end departmental analytics and insightful reports.

The company chose Zoho Analytics for its ability to integrate and auto-blend data from their Zoho CRM, Desk, and Projects applications. Using Zoho Analytics, Market Dojo created comprehensive sales and support dashboards, which helped them identify profitable market trends and high-value customers. This resulted in a 5% increase in overall revenue and reduced the time spent on analysis from two days per month to just minutes.

Market Dojo

Alun Rafique

co-founder/Director