Case Study: IBRS improves sales efficiency with Zoho Analytics

IBRS improves their sales efficiency with Zoho Analytics

IBRS, an Australian management consulting firm, was challenged by the need to unify and blend data from multiple sources including Zoho CRM, LinkedIn, and Xero. They required a self-service BI tool that could provide collaborative analytics with user permissions and generate actionable insights, as their existing tools like Power BI were costly and difficult to share externally with clients.

By implementing Zoho Analytics, IBRS gained a unified platform that integrated seamlessly with their Zoho ecosystem and other apps. The solution provided granular visibility into client needs, enabled proactive sales outreach, and facilitated easy sharing of dashboards. This resulted in a measurable time savings, reducing data analysis from 3 days per month to just seconds, and significantly improved their sales efficiency.

IBRS

Joseph Sweeney

Industry Analyst