Case Study: Grupo Bons reduces cost of sales by 30% with Zoho Analytics

Grupo Bons reduced its cost of sales by 30% with Zoho Analytics

Grupo Bons, a Mexican hospitality group operating hotels, restaurants, and event services, faced challenges with data from multiple sources including Zoho Books, Mongo DB, and Facebook. They needed to blend and analyze this data to track performance, identify trends, and determine ad ROI, but found tools like Microsoft Excel and Google Sheets too complex and manual for the task.

Using Zoho Analytics, Grupo Bons seamlessly integrated and blended its disparate data. The platform provided strategic insights through interactive dashboards and KPIs, enabling better pricing, budget allocation, and preemptive actions. This resulted in a 30% reduction in their cost of sales and a 10% increase in ad conversion rates.

Grupo Bons

Gabriel Vázquez

Managing Director