Case Study: Gift Campaign saves €45K a year with Zoho Analytics

Gift Campaign saves €45k a year, using Zoho Analytics

Gift Campaign, a Spain-based marketing company specializing in corporate gifts, faced the challenge of gaining a unified view of its business. They used disparate systems including Zoho Books, ZenDesk, and Google Analytics, and their reliance on Microsoft Excel for analysis was time-consuming and error-prone. They needed a BI solution, evaluating options like Google Data Studio, that could seamlessly blend data from these multiple sources to provide actionable insights.

By implementing Zoho Analytics, the company integrated and blended its data into three main dashboards for leadership, service, and web metrics. This provided comprehensive, end-to-end business insights that were previously impossible to achieve. As a result of using Zoho Analytics, Gift Campaign saved €45,000 annually on contractor and hiring costs for data analysis and now shares these insights with over 40 users across the company.

Gift Campaign

Diederik de Koning

General Manager