Case Study: GDLsystems achieves 360° analytics and faster decision-making with Zoho Analytics

GDLsystems gets 360° Analytics using Zoho Analytics

GDLsystems, a digital marketing firm in Mexico, faced the challenge of turning its vast amounts of data from disparate sources into valuable, actionable insights. Their information was siloed in various applications, SQL servers, and cloud storage, making it difficult to analyze and leverage for business growth. They turned to Zoho Analytics to solve this data unification and analysis problem.

By implementing Zoho Analytics, the team seamlessly integrated their existing Zoho CRM and Zoho Books, and also brought in marketing and operational data from SQL Server and Google spreadsheets. The solution allowed them to create cross-functional reports and interactive dashboards, providing a unified view of their business. Zoho Analytics significantly improved productivity by reducing time spent on reporting and enabled the team to make timely, data-driven decisions.

GDLsystems

Juan Pablo Orozco

Chief Executive Officer