Case Study: EcoMark Solar improves reporting and forecasting with Zoho Analytics

Ecomark Solar - Customer Case Study

Ecomark Solar, a Denver-based residential solar sales and marketing company, faced a significant challenge as it grew rapidly. Their existing Salesforce CRM became too expensive as they expanded their team, and they needed a more affordable, fully-featured CRM for over 20 users that also offered powerful analytics for deeper business insights.

The company implemented Zoho CRM and integrated it with Zoho Analytics for more robust reporting. This solution from Zoho provided an intuitive platform that was easy to train staff on and delivered invaluable integrated analytics. As a result, Ecomark Solar can now identify key metrics on departmental health, lead quality, and employee performance, and use trend data to assist with forecasting.

Ecomark Solar

Ian Melchior

Vice President of IT