Case Study: Coral Travel boosts mobile bookings with Zoftify

Coral Travel boosts mobile bookings to 73% with Zoftify

Coral Travel, an East European travel agency, faced significant challenges with its mobile platform, which consisted of four separate apps. The apps had poor store ratings and a low crash-free rate of 91% due to persistent bugs. Maintaining the apps was inefficient, as fixes had to be manually applied to each one, leading to inconsistencies, lost customers, and extra costs. They engaged the vendor Zoftify to address these critical issues.

Zoftify consolidated the four apps into a single, scalable codebase and implemented an auto-deploy process to release all apps synchronously. They introduced best practices like UAT environments and advanced monitoring tools, which increased the crash-free rate to 99.95%. As a result, mobile app bookings now account for 73% of the agency's total bookings, with a 55% increase in repeat bookings. The system built by Zoftify allows the client's team to independently add new apps.

Coral Travel