Case Study: Ninkasi Brewing Company achieves 95% distributor adoption and improved sales reporting with Zoey

Zoey replaces custom-built solution, driving sales efficiency and more accurate reporting

Ninkasi Brewing Company, a top-50 U.S. craft brewery based in Eugene, faced a failed custom-built distributor order portal and a slow, limiting rebuild effort. Searching for an off‑the‑shelf alternative, Ninkasi selected Zoey’s web-based eCommerce and admin platform (self-service ordering portal) to replace their custom solution and restore order-taking quickly.

Zoey configured a pallet spot–based pricing model and a full self-service portal that integrated with Ninkasi’s workflows, enabling 95% of distributors to adopt the system within weeks and taking about 10 weeks from discovery to launch. The Zoey solution improved sales visibility, centralized data for faster reporting, supported pre-orders and order attachments, and delivered responsive support—letting Ninkasi pull reports in minutes and streamline sales and distributor interactions.

Ninkasi Brewing Company

Becca Livingston

Business Intelligence Manager